PPC management and bidding

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PPC management of bidding is a major area of concern when you are checking your campaigns. Bids are what determines your ad’s position in the search engines and will have a direct bearing on exposure of your ad. Your aim is to get your ad into the top 6 to 10 positions in the search engine display.

When you check how your keywords are performing you will need to see where they are positioned and how much you are bidding on them. High performing keywords should be placed among the top 3 positions, and you may have to raise the bids on these. It is not necessary to place your keywords in the first place as this often costs a lot of money, 2^nd or 3^rd place is usually sufficient.

Poor performing keywords do not need to be placed so high and you can easily decrease bids on these, or if they are very bad just pause them. In this way you will be able to save money and get the best ROI.